As the copywriter for this 16-week creative advertising campaign, I’m shaping the narrative and voice that will bring our team’s vision to life. Partnering with Fox Sports Supports and The Mission Continues, we’re developing a campaign that raises awareness and drives engagement for veteran-led service initiatives.

With research at its core, our campaign is built around digital storytelling, social activations, and leveraging Fox Sports’ platforms—including the NFL on FOX and Veterans Day programming—to maximize impact. From community activations to on-air promotions, our goal is to create a movement that highlights the power of service and strengthens the connection between veterans and the communities they support.

The campaign will be completed in May 2025.